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by Delbert Hawkins : Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

ISBN : #0077294106 | Date : 2009-01-27

Description :

PDF-c1054 | This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)


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by Sang Min (Leo) Whang : The New Consumer Psychology: Scanning buying behavior with MRI of the mind

ISBN : #1138898937 | Date : 2015-11-04

Description :

PDF-adde4 | The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers peo… The New Consumer Psychology: Scanning buying behavior with MRI of the mind


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by Gregor Stokburger : Kosten senken mit CRM: Strategien, Methoden und Kennzahlen (German Edition)

ISBN : #3322867072 | Date : 2012-02-25

Description :

PDF-e6f0b | Dieses Buch liefert die geeigneten Grundlagen und Werkzeuge, um Kostenreduktionspotenziale innerhalb der CRM-Wertkette zu identifizieren und gezielt umzusetzen…. Kosten senken mit CRM: Strategien, Methoden und Kennzahlen (German Edition)


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by Douglas : Global Marketing Strategy: Instructor’s Manual

ISBN : #0070134480 | Date : 1995-02-01

Description :

PDF-7e411 | Intended for those taking an advanced course in international marketing, this book deals with issues facing today’s global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider … Global Marketing Strategy: Instructor’s Manual


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by Stephan Schiffman : Power of Positive Selling: 30 Surefire Techniques to Win New Clients, Boost Your Commission, and Build the Mindset for Success (PB) (Business Books)

ISBN : #0071788700 | Date : 2012-01-05

Description :

PDF-8ef04 | Think like America’s #1 sales trainer―and close more deals than ever Stephan Schiffman has trained more than half a million sales professionals. No one understands the sales mindset better. In The Power of Positive Selling, Schiffman provides instruction, tips, anecdotes, and inspiration that are guaranteed to help you overcome negative thoughts, feel confident in any sales situation, and rema… Power of Positive Selling: 30 Surefire Techniques to Win New Clients, Boost Your Commission, and Build the Mindset for Success (PB) (Business Books)


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Power of Positive Selling: 30 Surefire Techniques to Win New Clients, Boost Your Commission, and Build the Mindset for Success (PB) (Business Books) by by Stephan Schiffman

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by K. Bachanpal : Cases in Marketing and Strategy

ISBN : #938057455X | Date : 2014-01-01

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PDF-d7f13 | … Cases in Marketing and Strategy


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Cases in Marketing and Strategy by by K. Bachanpal

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by Keith M. Eades : The Solution Selling Fieldbook: Practical Tools, Application Exercises, Templates and Scripts for Effective Sales Execution (Marketing/Sales/Advertising & Promotion)

ISBN : #0071456074 | Date : 2005-07-14

Description :

PDF-37ea5 | The breakthrough process used by more than 500,000 sales professionals worldwide! The Solution Selling Fieldbook helps you integrate the plan’s nuts-and-bolts techniques into your own day-to-day practices, and immediately gain access to key decision makers, diagnose buyers’ business issues, and increase top-line sales. Building on the processes, principles, and management systems outlined in The … The Solution Selling Fieldbook: Practical Tools, Application Exercises, Templates and Scripts for Effective Sales Execution (Marketing/Sales/Advertising & Promotion)


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by Thomas H. Davenport : The Attention Economy : Understanding the New Currency of Business

ISBN : #157851441X | Date : 2001-06-01

Description :

PDF-bf3a6 | This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention – both internally and out in the marketplace – they’ll fall hopelessly behind in our information-floo… The Attention Economy : Understanding the New Currency of Business


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by Ernest Dichter : The Strategy of Desire

ISBN : #1614273472 | Date : 2012-09-05

Description :

PDF-378e0 | 2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the “father of motivational research.” Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business – in particular to the study of consumer behavior in the mar… The Strategy of Desire


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The Strategy of Desire by by Ernest Dichter

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by Richard Hammond : Smart Retail: Winning ideas and Strategies from the most successful retailers in the world

ISBN : # | Date : 2017-01-18

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PDF-d4544 | SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world’… Smart Retail: Winning ideas and Strategies from the most successful retailers in the world


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Smart Retail: Winning ideas and Strategies from the most successful retailers in the world by by Richard Hammond

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by Neil Rackham : The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources

ISBN : #9780070522350 | Date : 1996-06-22

Description :

PDF-a644b | Put into practice today’s winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It’s the method being used by one-half of all Fortune 500 companies to train their sales forces, and here’s the interactive, hands-on field book that provides the practical tools you n… The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources


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The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources by by Neil Rackham

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by Art Weinstein : Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

ISBN : #1574443569 | Date : 2004-05-27

Description :

PDF-24e0d | Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading ma… Superior Customer Value in the New Economy: Concepts and Cases, Second Edition


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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition by by Art Weinstein

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by Raúl Sánchez Gilo : Sell More and Better: Eternal Sales Techniques beyond Internet (Salesman’s Thoughts) (Volume 1)

ISBN : #1546304274 | Date : 2017-04-28

Description :

PDF-8bf4f | It will change the way you think about selling. You don’t need fancy persuasion tactics. You don’t need a perfect sales pitch and be the best salesman in the world. You need to know the eternal sales techniques that will always work. Anyone in sales will find inspiration and motivation in this unique literary experience that provides the keys to excellent sales results. Full of principles, idea… Sell More and Better: Eternal Sales Techniques beyond Internet (Salesman’s Thoughts) (Volume 1)


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by Johnny CH Lok : HOW TO PREDICT CONSUMER PSYCHOLOGY

ISBN : #1521080720 | Date : 2017-04-16

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: Außenhandel: Marketingstrategien und Managementkonzepte (German Edition)

ISBN : #3322890376 | Date : 2012-03-30

Description :

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